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Facebook Certified Community Manager Sample Questions:

1. A small, local online community of 5,000 members is launching a major outreach project to double membership by the end of the year. The community is focused on physical activity and doesn't show preference for any age group or gender.
The community is based on Facebook and uses a group as the primary hub where people can connect.
What's the most efficient way for the community manager to expand local reach?

A) Place targeted ads for potential members using fitness and wellness interest targeting
B) Partner with a national newspaper and publish an article about the community
C) Launch a referral program for current members to invite their neighbors to join the community
D) Encourage the moderation team to comment more on the content

2. The head of community management for an online tourism company hires 15 regional community managers. Each community manager is responsible for one regional Facebook Page and Instagram account. The head of community management needs to provide leadership with overall metrics and sentiment.
To set up a global reporting system, what should the head of community management do?

A) Create a template and require each regional manager to submit results that are above the benchmark
B) Ask each regional manager to submit an individual report, then merge those into one report
C) Hold a daily meeting with the full team to track progress for each region
D) Create a template and require each regional manager to complete that template every month

3. A community for social media experts wants to encourage engagement and growth. To do this, they want to offer more unique opportunities to meet and connect online.
They would like to produce regular sessions where influencers share their expertise.
What can the community manager do to meet this goal?

A) Host live video Q&A sessions in the group where the influencers host the session
B) Post content customized by the influencers into the group and boost the posts
C) Host a Q&A on Instagram Stories where members can submit questions to influencers
D) Share exclusive access to the influencers Page and content for members

4. A jewelry brand has a Facebook Page it uses to attract people to its website.
The community manager regularly selects top performing organic posts to be repurposed into creative for paid ads on Facebook.
The community manager has the following pieces of content: Post type Reach Engagement Website clicks Conversion rate Livestream 15,745 5,432 805 5%
Image 7,998 2,362 799 10%
Poll 4,770 1.520 175 3.6%
Video 10,523 5,480 429 4%
Which piece of content should the community manager expect to perform best in an initial advertising campaign?

A) The video
B) The image
C) The livestream
D) The poll

5. It's April, and Earth Day is approaching. A parenting group has shown interest in sustainability, so the community manager brainstorms new ideas to engage the community.
What are the two most efficient steps for the community manager to take to inform campaign planning? (Choose 2)

A) Review the geographic locations of group members
B) Watch the top three nature documentaries released this year
C) Analyze post themes from the last three Aprils
D) Conduct a search of sustainability keywords
E) Launch a poll to understand which topics are of interest

Solutions: