CMA Category-Manager

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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. When showing the size of prize, what factors are good to keep in mind?

A) Don't show the math, not necessary.
B) Make sure it's reasonable and show the math on how to achieve the plan.
C) Be sure to include comprehensive analytics.
D) Make sure it's a high enough number to get their attention.

2. What does a high Sales per Point of Weighted Distribution (SPWD) indicate about a product's performance?

A) It reflects the total revenue generated by the product.
B) It suggests the product is underperforming in its available outlets
C) It shows that the product is available in a large number of stores.
D) It indicates strong sales performance relative to the product's distribution.

3. What is the primary purpose of sub-segment fair share analysis?

A) To identify the best-selling product in a category.
B) To compare a sub-segment's market share with its share of a relevant benchmark to assess performance.
C) To allocate resources equally across all sub-segments.
D) To determine the profitability of a product or category.

4. What is the primary purpose of regression analysis?

A) To classify data into predefined categories.
B) To understand the relationship between a dependent variable and one or more independent variables.
C) To calculate the average of a dataset.
D) To determine the causation between two variables.

5. Fair Share Analysis compares which of the following?

A) Actual performance against performance versus a year ago
B) Actual performance against a theoretical "fair share" of market opportunity
C) An equal and fair share of the growth in the marketplace
D) An equal and fair distribution of sales in the marketplace

Solutions: