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IBM M2020-248

M2020-248

Exam Code: M2020-248

Exam Name: IBM Cognos Midmarket Foundational Sales Mastery Test v1

Updated: Jul 30, 2026

Q&A Number: 45 Q&As

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IBM M2020-248 Exam Syllabus Topics:

SectionObjectives
IBM Cognos Midmarket Sales Fundamentals- Sales positioning and value messaging
  • 1. Business value articulation
    • 2. Competitive differentiation basics
      - Cognos product positioning for midmarket
      • 1. Core IBM Cognos capabilities overview
        • 2. Target customer segments and use cases
          IBM Software Group (SWG) Sales Mastery Skills- Solution selling methodology
          • 1. Mapping solutions to business needs
            • 2. Identifying customer pain points
              - Sales process alignment
              • 1. Opportunity qualification basics
                • 2. Pipeline progression concepts

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