Salesforce MCE-Admn-201

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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

Question 1

What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?

A. Business name and physical mailing address
B. Business name and a link to the business website
C. Preference Center link and physical mailing address
D. Preference Center link and a link to the business website

Question 2

Northern Trail Outfitters just purchased Marketing Cloud.
Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant?
Choose 3 answers

A. Creating a SMS message and sending a mobile campaign
B. Building the data structure used to store audience information
C. Importing data into contacts using the Data Loader
D. Classifying sends and defining parameters for email sends
E. Creating users and assigning roles which meet their job functions

Question 3

An email manager was anticipating a test email to arrive in their inbox.
Where in Email Studio should the Marketing Cloud admin look to determine if the test deployed?

A. My Reports > Administrator Reports > Email Sends By User
B. My Tracking > Test Send Emails
C. My Tracking > A/B Testing
D. My Reports > Administrator Reports > Email Send Report

Question 4

Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.
Which feature should they use?

A. Lookup reference to Contact Object
B. Tokenized Sending
C. Master-detail relationship to Contacts
D. Field Level Encryption

Question 5

A marketing manager requests to receive an email, once a week, with high-level metrics in a standardized format. Specifically, the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete this request?

A. Email Studio: Select the "Account Send Summary*' in Tracking Reports and schedule a weekly report to be sent.
B. Automation Studio: Create a Query Activity to query data from the "Sent" Data View, then use an Email activity to automate the sending of the data.
C. Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.

Solutions: