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Salesforce MC-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Reporting & Analytics | - B2B Marketing Analytics
|
| Topic 2: Marketing Automation | - Scoring & Grading
|
| Topic 3: Data Management & Integration | - Salesforce CRM Sync
|
| Topic 4: Account Engagement Fundamentals | - Platform Overview & Terminology
|
| Topic 5: Lead Generation & Management | - Prospect Management
|
| Topic 6: Administration & Governance | - User Management
|
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
1. What is needed for a page action to trigger for a prospect visiting a high value web page?
A) Add a completion action on the landing page.
B) Create an automation rule based on the specific webpage.
C) Adding a page action on the form.
D) Adding a page action and Marketing Cloud Account Engagement tracking code on the page.
2. Which scenario would convert an anonymous visitor into an identified prospect?
A) Scanning the badge of someone who visited a booth at a recent event
B) Opening email sent by a sales rep using the Send Marketing Cloud Account Engagement Email functionality in Salesforce
C) Submitting a Web2Lead form that is linked to Marketing Cloud Account Engagement via a form handler
D) Creating a Lead in Salesforce which syncs to Marketing Cloud Account Engagement as a new prospect record
3. What user role must a Marketing Cloud Account Engagement user have in order to verify the Salesforce connector?
A) Administrator
B) Marketing
C) Sales
D) Sales manager
4. What aspect of a Prospect record represents their overall level of interest?
A) Grade
B) Profile
C) Account
D) Score
5. Form or Form Handler? I want to use progressive profiling to personalize my form.
A) Form
B) Form Handler
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: D | Question # 5 Answer: A |
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