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Salesforce MC-202

MC-202

Exam Code: MC-202

Exam Name: Salesforce Certified Marketing Cloud Email Specialist

Updated: Aug 31, 2026

Q&A Number: 162 Q&As

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MC-202 Online Test Engine

Salesforce MC-202 Exam Syllabus Topics:

SectionWeightObjectives
Email Marketing Best Practices10%- Design effective emails and programs
- Subscriber acquisition and retention
- Evaluate deliverability factors
Insights and Analytics14%- Leverage analytics and Einstein features
- Analyze campaign performance
- Create and configure reports
Marketing Automation26%- Build solutions in Automation Studio
- Recommend automation solutions
- Build solutions in Journey Builder
Subscriber and Data Management26%- Design and configure Data Extensions
- Troubleshoot send and data issues
- Configure segmentation tools
- Import and manage subscriber data
Content Creation and Delivery24%- Select appropriate tools for sending
- Create and customize email content
- Configure send settings
- Manage and organize campaign content

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

Question 1

The marketing team wants to target subscribers with a 'think you' offer for all subscribers who have opened an email in the past year.
Which tool should they use to identify the subscribers to send to?

A. Total Opens measure
B. _Open data view
C. Tracking Data Extract


Question 2

A marketing manager identified an upcoming email campaign for their team to test different subject voices.
They want to first test with a pilot group and then send the warning subject line out to the remaining customers.
Whoshould path optimizer be configured to handle these requirements?

A. Configure a holdback group to be targeted by the winner.
B. Place a Random Split before Path Optimizer for the pilot group.
C. Select winning path three days after journey activation


Question 3

The customer service team at Northern Trail Outfitters is reporting that customers are complaining about emails ending up in their spam folders. The marketing team is asking for a solution that can check if the email contains any flags thatcan classify it as spam.

A. Subscriber Preview
B. Test Send
C. Content Detective


Question 4

A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard.
What should be done to ensure the report a sent to the director each day?

A. Schedule report and email file to the director.
B. A Schedule report and email the link to download.
C. Schedule report to export as a web page.


Question 5

A retailer has revamped their loyalty program. They want to send a loyalty series to new and existing members to share the perks of the new program.
Which action should the retailertake to ensure deliverability is not impacted?

A. Send to subscribers, asking for them to confirm opt-in.
B. Create a new, friendly From Name for the updated program.
C. Purge inactive subscribers to avoid high bounce rates.


Solutions:

Question 1
Answer: B
Question 2
Answer: A
Question 3
Answer: C
Question 4
Answer: A
Question 5
Answer: C

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