Salesforce MC-201

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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

Question #1
What is needed for a page action to trigger for a prospect visiting a high value web page?

A. Add a completion action on the landing page.
B. Create an automation rule based on the specific webpage.
C. Adding a page action on the form.
D. Adding a page action and Marketing Cloud Account Engagement tracking code on the page.

Question #2
Which scenario would convert an anonymous visitor into an identified prospect?

A. Scanning the badge of someone who visited a booth at a recent event
B. Opening email sent by a sales rep using the Send Marketing Cloud Account Engagement Email functionality in Salesforce
C. Submitting a Web2Lead form that is linked to Marketing Cloud Account Engagement via a form handler
D. Creating a Lead in Salesforce which syncs to Marketing Cloud Account Engagement as a new prospect record

Question #3
What user role must a Marketing Cloud Account Engagement user have in order to verify the Salesforce connector?

A. Administrator
B. Marketing
C. Sales
D. Sales manager

Question #4
What aspect of a Prospect record represents their overall level of interest?

A. Grade
B. Profile
C. Account
D. Score

Question #5
Form or Form Handler? I want to use progressive profiling to personalize my form.

A. Form
B. Form Handler

Solutions: