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Salesforce MC-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Reporting & Analytics | - B2B Marketing Analytics
|
| Topic 2: Marketing Automation | - Scoring & Grading
|
| Topic 3: Data Management & Integration | - Salesforce CRM Sync
|
| Topic 4: Account Engagement Fundamentals | - Platform Overview & Terminology
|
| Topic 5: Lead Generation & Management | - Prospect Management
|
| Topic 6: Administration & Governance | - User Management
|
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Question 1
What is needed for a page action to trigger for a prospect visiting a high value web page?
A. Add a completion action on the landing page.
B. Create an automation rule based on the specific webpage.
C. Adding a page action on the form.
D. Adding a page action and Marketing Cloud Account Engagement tracking code on the page.
Question 2
Which scenario would convert an anonymous visitor into an identified prospect?
A. Scanning the badge of someone who visited a booth at a recent event
B. Opening email sent by a sales rep using the Send Marketing Cloud Account Engagement Email functionality in Salesforce
C. Submitting a Web2Lead form that is linked to Marketing Cloud Account Engagement via a form handler
D. Creating a Lead in Salesforce which syncs to Marketing Cloud Account Engagement as a new prospect record
Question 3
What user role must a Marketing Cloud Account Engagement user have in order to verify the Salesforce connector?
A. Administrator
B. Marketing
C. Sales
D. Sales manager
Question 4
What aspect of a Prospect record represents their overall level of interest?
A. Grade
B. Profile
C. Account
D. Score
Question 5
Form or Form Handler? I want to use progressive profiling to personalize my form.
A. Form
B. Form Handler
Solutions:
| Question 1 Answer: D | Question 2 Answer: C | Question 3 Answer: A | Question 4 Answer: D | Question 5 Answer: A |
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