Salesforce MCE-Con-201

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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters and its subsidiaries use Sales Cloud and Marketing Cloud to send customers frequent email communications about new products and updates on their portfolios.
They have noticed the messaging and branding being sent varies greatly and would like to create a better customer experience. What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?

A) Marketing Cloud Connect
B) Distributed Marketing
C) Distributed Sending
D) Einstein Content Selection

2. Scenario: A data team wants to automate the synchronization of subscribers' unsubscribe statuses from their enterprise account to an external CRM in a consolidated file. They need to capture unsubscribe data across all child business units.

A) _BusinessUnitUnsubscribes
B) _Complaint
C) _Unsubscribe
D) _Subscribers

3. Northern Trail Outfitters (NTO) wants to use Case data from Service Cloud as part of their current email messaging campaign. They want to import cases that indicate the customer wants someone to contact them after the case is closed. NTO tracks cases with a checkbox field called
"Contact Me." How should they set this up?

A) Use Salesforce Data Extensions and Filter Activities in Automation Studio to import and filter the data.
B) Create data extensions in Marketing Cloud and import the data from Service Cloud using Journey Builder.
C) Use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field.
D) Create Reports in Salesforce filtered by Contact Me equal to True and import using the Import Wizard.

4. Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today's email was sent using Marketing Cloud Connect (MCC), though last week's was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation. What could be the reason the customer received the email through MCC?

A) The Email Opt Out field needs to be added to the Contact Page Layout
B) The previous send's user needed to have edit permissions in Salesforce
C) Email Opt Out is only updated if the send originates in Salesforce
D) The previous send used Email Address as a Subscriber Key

5. Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. These emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span. How should NTO marketers ensure there's a limit to the number of times a particular image asset can be chosen for a customer?

A) Utilize Einstein Engagement Frequency to send the emails less often.
B) Ask the content team to create more images in order to diversify the asset pool.
C) Set Fatigue Rules for the product Asset Classes.
D) Set a Fallback Asset.

Solutions: