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Marketing-Cloud-Consultant Exam topics

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1. Discovery: 15%

Given a scenario that includes customer information about subscriber acquisition, management, and attrition,utilize this information to select solution components.
Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.
Provided with a list of branding and creative strategies, probe for additional information that is needed to recommend an appropriate solution.
Given a solution, recommend the appropriate customer skill sets required to utilize the Marketing Cloud application.
Demonstrate how to gather requirements in order to put together the data and segmentation strategy for the customer (for example; frequency, complexity, volume of sending).
Provided a customer environment and goals, determine the viability of external systems that need to be - included in the solution (for example; POS, CRM, eCommerce, data warehouse, data source inputs).

2. Conceptual Design: 12%

Given a customer scenario, determine the factors to consider when scaling the solution.
Analyze customer data to determine the appropriate data model (for example; List model, Data Extensions .
Articulate how data construct will drive one-to-one messaging and content.
Given a narrative data flow, select the correct data flow diagram that depicts that data flow.
Given a scenario, determine the appropriate solution for given requirements considering technical expertise of personas (for example; Automation Studio vs. Journey Builder).
Given a customer scenario, identify which User Stories are appropriate to use for accessing Marketing Cloud.
Explain the purpose of IP Warming and make a recommendation based on customer needs.

3. Marketing Cloud Connect: 6%

Understand the prerequisites to consider prior to starting a Marketing Cloud Connect configuration (for - example; Salesforce edition, list of integration users, scope user, administrator credentials).
Understand how Sales/Service Cloud data in the Marketing Cloud can be segmented.
Understand how to send an email to a contact, lead, campaign, and report via the Sales/Service Cloud and - Marketing Cloud (for example; sending, triggered, automated).

4. Account Configuration: 10%

Determine which type of customer scenario warrants the creation of a business unit (for example; publication - types, demographic, workflow processes, and organizational structure).
Given a customer scenario, recommend the appropriate Marketing Cloud role based on User Stories.
Analyze the impact of applying a Sender Authentication Package (SAP) to a business unit (for example; link wrapping, Landing Pages, image URLs).
Given a scenario, troubleshoot issues regarding Reply Mail Management.

5. Reporting: 5%

Explain how the information in data views and tracking extracts are accessed.
Summarize Send Logs, including when/why to use it and how to create and manage.
Compare and contrast standard reports, data views, and tracking extracts.

6. Data Design: 12%

Explain the various data objects in the Marketing Cloud (for example; data extensions, list model, data retention model, publication lists, suppression lists).
Understand available data types, retention, and template options when building a data extension.
Given a customer scenario, recommend the appropriate import method with lists or data extensions.
Understand the implications of a system being database of record.
Understand how data is retrieved within a Relational Data Model (for example; basic SQL).

7. Automation: 8%

Given a customer scenario, select the appropriate workflow that meets the business requirement (for example; import, segmentation, email send).
Compare and contrast triggered and scheduled interactions.

8. Email Build: 7%

Compare and contrast the ways to individualize content, such as SSJS vs. AMPscript, Dynamic Content Wizard vs. AMPscript/LookupRows function.
Explain various Marketing Cloud Email technologies (for example; Link Alias tags, Impression regions, Web Analytics Connector).
Understand the required steps to build, test, and deploy an email based on customer requirements.
Explain the various ways to individualize email content (for example; AMPscript, personalization strings, Dynamic Content, Guide Template Language).

9. Contact Builder: 15%

Explain the role and capabilities within Contact Builder.
Summarize how to use Data Designer to incorporate data source into Contact Builder.
Understand how cardinality impacts data modeling.
Given a customer scenario, know how to build an Attribute Group to be used for a simple interaction.

10. Journey Builder: 10%

Explain the requirements for and the methods by which a contact can enter a Journey.
Compare and contrast automation tools, such as Journey Builder and Automation Studio.
Given a customer scenario that includes Journey Builder, evaluate the requirements, activities, and steps.

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Certification Path

Salesforce Marketing Cloud Email Specialist Certification can act as a prerequisite for this exam.

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How much Marketing-Cloud-Consultant Exam Cost

The price of the Marketing-Cloud-Consultant exam is 200 USD and retake exam fees is 100 USD plus applicable taxes.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201

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