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PDMA NPDP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Product Innovation Process | 15% | - Development Process
|
| Topic 2: Culture Teams and Leadership | 10% | - Team Management
|
| Topic 3: Portfolio Management | 10% | - Portfolio Evaluation
|
| Topic 4: Product Innovation Management | 20% | - Innovation Execution
|
| Topic 5: Product Design and Development Tools | 15% | - Metrics and Analytics
|
| Topic 6: Product Innovation Strategy | 20% | - Opportunity Identification
|
| Topic 7: Market Research | 10% | - Market Analysis
|
PDMA Product Development Professional (NPDP) Certification Sample Questions:
1. Which of the following are quantitative market research techniques?
A) Customer visits
B) Secondary research
C) Surveys
D) All of the above
2. Elements of cost include all of the following except:
A) fixed costs
B) variable costs
C) capital costs
D) recurring costs
3. Strategic platform and/or driving decisions, usually under the control of the new product marketing manager, include which of the following?
A) Determining what customer acceptance measures to use to define success
B) Determining what issues to track in a launch management system
C) Determining whether to outsource manufacturing
D) Determining how to position the product versus the competition
4. "Top-down" and "bottom-up" are ways to think about:
A) Connecting customers with the orgasation
B) Linking strategy and the product portfolio
C) Leadership
D) Forecasting
5. Gates are defined as decision points based on deliverables, criteria, and outputs. Outputs include?
A) Yes or no decisions
B) Financial statements
C) Go, kill, hold, recycle decisions
D) The highs and lows of impact and probability
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: C | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: C |


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