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Salesforce PDT-101 Exam Reference
Reference: https://www.salesforce.com/content/dam/web/en_us/www/documents/classes/ds-pdt101.pdf
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Who should take the PDT-101 exam
Salesforce Pardot for Digital Marketers PDT-101 Exam certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Salesforce Certified Pardot Specialist. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Pardot for Digital Marketers PDT-101 Exam certification provides proof of this advanced knowledge and skill. If Candidates should have two to six months of experience building Marketing Workflows with Pardot Platform and on a similar technology platform then he should take this exam.
Certification Path
This PDT-101 exam is requisite to Salesforce Certified Pardot Specialist Certification
Salesforce PDT-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Email Marketing | - Segmentation and personalization - Email creation and delivery |
| Integration and Data Management | - Salesforce CRM integration - Data sync and governance |
| Forms and Landing Pages | - Form creation and conversion tracking - Landing page optimization |
| Pardot Fundamentals | - Pardot (Account Engagement) product architecture overview - Core concepts of marketing automation |
| Reporting and Analytics | - Campaign reporting - ROI and performance tracking |
| Lead Management | - Lead lifecycle and qualification - Scoring and grading models |
| Automation and Engagement | - Engagement Studio programs - Automation rules and segmentation rules |
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