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GCCC Strategic Communication Management Professional Sample Questions:

1. What is the MOST important factor to consider when adopting a communication practice or method from another company?

A) Alignment to business objective
B) Psychographics of stakeholders
C) Preference of project sponsor
D) Alignment with company brand

2. A communication manager is planning to lead a communication project team that needs to achieve fast results. Before initiating the project, in what area should the communication manager seek out the input of project stakeholders?

A) Communication tactics
B) Communication strategy
C) Planning process
D) Business objective

3. Benchmarking is a critical element of communication research because it:

A) can take the place of primary research methods.
B) can drive the adoption of new approaches by showing what best-in-class organizations are doing.
C) identifies communication practices that can be easily introduced into the organization with minimal modification.
D) contributes to the improvement of communication effectiveness by identifying best practices.

4. After attending a local seminar about evolving communication practices, the communication manager is inspired to share some of the speaker's tips on his professional blog. When is it necessary to cite the speaker in the blog?

A) It is not necessary to cite the speaker if rephrasing the speaker's information in one's own words.
B) It is not necessary to cite the speaker because the blog and everything in it is the communication professional's intellectual property.
C) When sharing the speaker's ideas.
D) When the speaker pays for mentioning her name on the blog.

5. The corporate communication function in a large corporation should report to which business unit?

A) CEO or other top executive
B) Investor Relations
C) Human Resources
D) Marketing and Advertising

Solutions: