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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional : AP-214

AP-214

Exam Code: AP-214

Exam Name: Marketing Cloud Advanced Cross Channel Accredited Professional

Updated: Jun 20, 2026

Q&A Number: 102 Q&As

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?

A) use query activity to query _ click and use contact data in journey.
B) use contact designer
C) use journey with email activities and enagagement split activity
D) use Journey data and not contact data


2. What is the difference between an in-app message and an inbox message?

A) An inbox message is sent to an inbox that's part of user's mobile app, and stays in the user's inbox for a specified time, whereas an in-app message displays to the user only one time.
B) An inbox message shows only one time to the user, where-as an in-app message keeps getting shown until its expiry date.
C) An inbox message is plain text, whereas an in-app message can be populated by a CloudPage
D) An inbox message only works on iOS, but in-app messages work on both iOS and Android


3. How dots social studio unify anonymous and known identities?


4. What does Priority in an in App message determine?

A) Which message shows first in the lock-screen or notification tray, when the user receives multiple push notifications to their device
B) Where on the screen (top, middle, bottom) the in-app message should appear
C) Which message shows first when the user opens the app, when multiple-inapp messages are present on the user's device
D) If the priority is set to 1, then the user's device will vibrate to let them know


5. What data is there in mobile connect demographics, select3

A) Region
B) Email
C) City
D) channel
E) First name


Solutions:

Question # 1
Answer: C,D
Question # 2
Answer: A
Question # 3
Answer: Only visible for members
Question # 4
Answer: C
Question # 5
Answer: A,C,E

AP-214 Related Exams
Marketing-Cloud-Personalization - Marketing Cloud Personalization Accredited Professional Exam
AP-221 - Process Automation Accredited Professional
Marketing-Cloud-Advanced-Cross-Channel - Salesforce Marketing Cloud Advanced Cross Channel
Salesforce-Communications-Cloud - Salesforce Communications Cloud Accredited Professional (AP) Exam
AP-222 - Public Sector Solutions Accredited Professional
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