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What career prospects are associated with this associate-level certification?
After passing the Microsoft MB-220 exam, you will be several steps towards obtaining the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certification. The certificate qualifies a professional to apply for a wide range of job roles, including:
- Enterprise Architect
- IT Manager
- Business Analyst
- IT Site Support Technician
- Software Engineer
This is one of the most highly-valued certifications in the IT industry. The specialists with this certificate can get an average salary of between $66,000 and $114,000 per annum.
Learning Path 4
This learning path is entitled “Analyze Insights in Dynamics 365 Marketing”. It will give the individuals hands-on experience in a number of tasks, including the following:
- Reviewing the marketing calendar
- Evaluating marketing initiatives with analytics
Microsoft also offers the official instructor-led course – MB-220T00-A: Microsoft Dynamics 365 Marketing. This is a paid training designed for the IT professionals who aspire to gain knowledge and skills in leveraging Dynamics 365 for Marketing. The course tackles the marketing application configuration necessary for business growth. It will also review marketing forms & pages, lead management, segmentation, as well as email marketing messages.
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
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How to Register For Exam MB-220: Microsoft Dynamics 365 Marketing?
For more info read reference:
Microsoft MB-220 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Manage Marketing Customers and Contacts | 10-15% | - Create and manage contacts - Import and deduplicate contacts - Manage contact lifecycle and preferences - Create and manage companies |
| Topic 2: Analyze Insights and Manage Events | 10-15% | - Create and manage marketing events - Manage event webinars and waitlists - Set up event registration and sessions - Review marketing insights and analytics |
| Topic 3: Configure Microsoft Dynamics 365 Marketing | 15-20% | - Configure marketing resources and assets - Set up marketing configurations - Configure marketing settings and org units - Manage marketing users and teams |
| Topic 4: Create and Manage Marketing Emails | 15-20% | - Preview, test, and validate emails - Configure email settings and delivery - Design and create marketing emails - Implement email Personalization and dynamic content |
| Topic 5: Manage Segments and Target Audiences | 10-15% | - Create and manage dynamic segments - Use segment insights - Build segment queries and filters - Create and manage static segments |
| Topic 6: Manage Leads and Scoring | 10-15% | - Manage lead lifecycle stages - Automate lead qualification and distribution - Implement lead scoring rules - Create and configure lead scoring models |
| Topic 7: Create and Manage Customer Journeys | 15-20% | - Configure journey tiles and triggers - Set up branching and conditions - Design and create customer journeys - Analyze journey performance |
| Topic 8: Set up Marketing Forms and Pages | 15-20% | - Implement progressive profiling - Create and publish marketing pages - Create and publish marketing forms - Configure form and page elements |
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